EU LEGISLATIVE PROPOSALS TO INVOLVE CUSTOMERS IN THE GREENING OF THE ECONOMY
Article Sidebar
Main Article Content
Abstract
The EU is aware that advancement of sustainability via the multi-stakeholder model is feasible
only with the active involvement of all stakeholders, including European consumers. Consequently, the EU
policy and law pendulum has swung from the state, government and businesses to consumers, i.e. the information
about the sustainability of businesses and their products cannot be reduced only to CSR and ESG reports,
but has to be conveyed, with an appropriate content and in appropriate format, to consumers. Since
a European consumer should be not only homo economicus and consumus but as well homo responsabilus,
the European Commission has brought forth four legislative proposals changing the business-consumer
landscape. This quartet targets product passports, empowering consumers for green transition, right on the
repair of goods, and green claims and is to be applied to all European businesses. The aim of this paper is (i)
to anchor this quartet in the light of the given six priorities, European green deal strategies and the B2C
regime in the EU and (ii) to map how it evolves to contribute to the transformation of the consumer in the
homo responsabilus. This points to new legislative trends and provides guidance to businesses to modify accordingly
their product and customer approaches.
Article Details
Copyright and originality of the offered manuscript
1. It is assumed that the manuscript offered has not been previously published. It is expected that the authors will inform the editorial board of TLQ if the entire manuscript, its parts or some relevant results have been previously published in a different publication at the level of an article in a reviewed scientific magazine or monograph. Should the editorial board of TLQ conclude that this condition was not fulfilled the review process may be terminated.
2. It is assumed that the submitted manuscript is an original academic work. If that is not the case the author needs to provide information regarding all circumstances that could raise doubts whether the manuscript is the outcome of original research.
3. By submitting the manuscript the author acknowledges that after the publication in The Lawyer Quarterly her/his work will be made available online to the Internet users and also kept by the Library of the Academy of Sciences of the Czech Republic. Author's rights to further use the work remain unabridged.